Home - Ryan Cuthriell

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SUMMARY CAPABILITIES SERVICE COMMENDATIONS EXHIBITS COMMUNICATION

STATUS: AVAILABLE

RYAN CUTHRIELL

CREATIVE DIRECTOR // ART DIRECTOR // GRAPHIC DESIGNER

01 – BRIEFING_SUMMARY /

Award-winning creative director with 24 years of experience in branding, packaging design, advertising, and digital media. Proven track record leading national campaigns and design for established and emerging brands across CPG, hospitality, and B2B sectors. Combines strategic and conceptual brand thinking with hands-on execution at every stage. Trusted by agencies, in-house teams, and established brands to deliver smart, impactful work that drives results and builds recognition.

02 – CAPABILITIES_AND_SPECIALITIES /

[X] Creative & Art Direction
[X] Food & Beverage Packaging
[X] UX & UI Design
[X] AI-Assisted Design & Workflow
[X] Logo Design & Corporate ID
[X] Trade Show & Event Graphics
[X] Stakeholder Communication
[X] Promotional & Trade Marketing

[X] Brand Strategy & Positioning
[X] Graphic Design
[X] Naming & Tone of Voice
[X] Concept & Visual Storytelling
[X] Typography & Layout
[X] Adobe Creative Suite & Figma
[X] Illustration

03 – SERVICE_RECORD /

OWNER/CREATIVE DIRECTOR & GRAPHIC DESIGNER
Gusto Design Co.

// 02/17–PRESENT

Independent creative director partnering directly with brands and providing senior-level creative support for agencies——strategic branding, design, and digital experiences across CPG, hospitality, and real estate/development.

Led multi-year national and international campaigns for Cotton Incorporated——global supply chain marketing, nonwovens, product packaging, trade show and brochure design.
Art direction, illustration, identity, and packaging for Lobos 1707, Bedlam Vodka, and The Glass Jug Beer Lab.
Rebranded Tupelo Honey Cafe, fueling national growth across 24+ locations through in-store decor, social, cookbooks, and merchandise.
Created 52 original rock posters in 52 weeks (Metal Motivation Monday)——gaining international attention and client commissions.

ADD'L CLIENTS: HARLEY-DAVIDSON, HPE, SAS, RALEIGH BREWING, FULLSCRIPT, TOM & JENNY'S CANDIES, BELL LEADERSHIP INSTITUTE

ART DIRECTOR
Baldwin&

// 11/15–01/17

Developed national and international campaigns for Krispy Kreme, including advertising, in-store promos, website graphics, and social media creative to boost product launches and online engagement.

ART DIRECTOR/SENIOR DESIGNER
Amplify

// 09/14–09/15

Design lead for a tablet-based learning platform with the math curriculum team. UI design for the learning platform, storyboard concepting, and multimedia art direction. Oversaw junior designers and collaborated closely with developers, writers, and vendors to help craft narratives to explain math concepts——This included games, videos, motion design, and graphic design.

SENIOR ART DIRECTOR
Capstrat

// 05/10–08/14

Created award-winning print, digital, and advertising campaigns in collaboration with writers, developers, and creative teams. Art direction, branding, advertising, and UI design for Epic Games, Cotton Incorporated, Raleigh Brewing, BASF, Duke Energy, AICPA, Chase Bank, UF Health, UNC, and Blue Cross Blue Shield NC.

Additional employment available by request

04 – COMMENDATIONS_AND_RECOGNITION /

AIGA BOOM! AWARDS

ADDY AWARDS: LOCAL, REGIONAL, NATIONAL

PRINT MAGAZINE DESIGN ANNUAL

LOGO LOUNGE 11 BOOK

ADWEEK WRITE UP

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